in the last 60 years.
Early 20th Century:
10 million elephants in the wild in Africa
1979 1.3 million
Rhino population at
start of 20th century:
Population in 1970
African species population today:
Southern white rhino
Price for one pair of average male elephant tusks:
Price for a rhino horn:
$ 60,000 per kg
$240,000 for an average 4kg horn.
This is thousands of times the per capita income in poor rural areas in Southern Africa.
Our primary not-for-profit and impact investment focus areas are the preservation of at-risk Elephants and Rhinos, through alleviation of poverty among rural People in areas adjacent to the threatened species, or ERP, if you will.
Our model is predicated upon creating wildlife and ecotourism economies through private-community partnerships.
Our projects are carefully selected based upon their potential for preservation and protection of threatened Elephants and Rhinos and for the creation of powerful economic engines that can alleviate poverty among rural People, leveraging community-owned restituted land that can enable the creation of substantial wildlife corridors and conservation areas.
We fund the operating costs of the not-for-profit operations, run them like businesses, and channel 1% of revenues from new for-profit projects into activities that benefit Elephants and Rhinos, and alleviate poverty among rural People. There is a 100% pass-through to the beneficiaries of the projects undertaken by our not-for-profit teams.