Why are ERP specialists so
concerned about protecting 
Elephants and Rhinos, and alleviating
poverty among rural People?

Because Africa is now tragically losing around 4 elephants per hour and 5 rhinos per day, a problem largely created by poverty.

If this is not a crisis, what is?



million killed

in the last 60 years.

Early 20th Century:
10 million
elephants in the wild in Africa

1979 1.3 million

2016 352,000


Rhino population at
start of 20th century:


Population in 1970


African species population today:

Southern white rhino


Black rhino



Price for one pair of
average male elephant tusks:

$ 50,000

Price for a rhino horn:

$60,000   per kg

$240,000 for an average 4kg horn.

This is thousands of times the per capita income in poor rural areas in Southern Africa.

Our group is characterized by a primary strategic imperative in terms of which we go 'Beyond Corporate Purpose' in our day-to-day activities.

We have broadened the definition of ERP.

Our primary not-for-profit and impact investment focus areas are the preservation of at-risk Elephants and Rhinos, through alleviation of poverty among rural People in areas adjacent to the threatened species, or ERP, if you will.

Our model is predicated upon creating wildlife and ecotourism economies through private-community partnerships.

Our projects are carefully selected based upon their potential for preservation and protection of threatened Elephants and Rhinos and for the creation of powerful economic engines that can alleviate poverty among rural People, leveraging community-owned restituted land that can enable the creation of substantial wildlife corridors and conservation areas.

We fund the operating costs of the not-for-profit operations, run them like businesses, and channel 1% of revenues from new for-profit projects into activities that benefit Elephants and Rhinos, and alleviate poverty among rural People. There is a 100% pass-through to the beneficiaries of the projects undertaken by our not-for-profit teams.

We have an unconventional approach to philanthropic activity. Rather than simply donating funds to charities, in ‘Beyond Corporate Purpose’ we have a multi-zoned operating model (comprising for-profit, not-for-profit and impact investment zones) that provides us with a professional, institutionalized delivery capability in the area of not-for-profit activity, and impact investment in support thereof.

Zone 1
Business critical, non-core software and services based on ERP systems

Zone 2

Zone 3
Impact investment

1% of revenue

Enterprise Resource Planning (ERP)

Elephants, Rhinos & People (ERP.ngo)


Beyond Corporate Purpose: Elephants, Rhinos & People

Zone 1

Business-critical, non-core software and services
based on ERP and allied systems

Zone 2

ERP - not-for-profit
A professional insitutionalized not-for-profit capability focused on the preservation protection of Elephants, Rhinos, and alleviation of poverty among rural People (ERP)

The P.E.A.C.E. Foundation 911 Elephant

Zone 3

Companies focused on ecotourism asset management and wildlife-related property developments in furtherance of the objectives of ‘Beyond Corporate Purpose: Elephants, Rhinos & People’.

Elephants, Rhinos, and poor People.