Why are ERP specialists 
so concerned about protecting 
Elephants and Rhinos, and alleviating poverty among rural People?

Because Africa is now tragically losing around 4 elephants per hour and 5 rhinos per day, a problem largely created by poverty.

If this is not a crisis, what is?



million killed

in the last 60 years.

A century ago:
10 million
elephants in the wild in Africa

1979 1.3 million

2013 470,000


Rhino population at
start of 20th century:


Population in 1970


African species population today:

Southern white rhino


Black rhino



Gross national income per person in Sub-Saharan Africa:


Price for one pair of
average male elephant tusks:

$ 50,000

Price for a rhino horn:

$90,000   per kg

$360,000 for an average 4kg horn.

Our group is characterized by a primary strategic imperative in terms of which we go 'Beyond Corporate Purpose' in our day-to-day activities.

We have broadened the definition of ERP.

Our primary not-for-profit and impact investment focus areas are the preservation of at-risk Elephants and Rhinos, and alleviating poverty among rural People in areas adjacent to the threatened species, or ERP, if you will.

Our model is predicated upon creating wildlife and ecotourism economies through private-community partnerships.

Our projects are carefully selected based upon their potential for preservation and protection of threatened Elephants and Rhinos and for the creation of powerful economic engines that can alleviate poverty among rural People, leveraging community-owned restituted land that can enable the creation of substantial wildlife corridors and conservation areas.

We fund the operating costs of the not-for-profit operations, run them like businesses, and channel 1% of revenues from new for-profit projects into activities that benefit Elephants and Rhinos, and alleviate poverty among rural People. There is a 100% pass-through to the beneficiaries of the projects undertaken by our not-for-profit teams.

We have an unconventional approach to philanthropic activity. Rather than simply donating funds to charities, in ‘Beyond Corporate Purpose’ we have a multi-zoned operating model (comprising for-profit, not-for-profit and impact investment zones) that provides us with a professional, institutionalized delivery capability in the area of not-for-profit activity, and impact investment in support thereof.

Zone 1
Business critical, non-core software and services based on ERP systems

Zone 2

Zone 3
Impact investment

1% of revenue

Enterprise Resource Planning (ERP)

Elephants, Rhinos & People (ERP)


Beyond Corporate Purpose: Elephants, Rhinos & People

Zone 2

ERP - not-for-profit
A professional insitutionalized not-for-profit capability focused on the preservation protection of Elephants, Rhinos, and alleviation of poverty among rural People (ERP)

The P.E.A.C.E. Foundation Saving the Survivors 911Elephant

Project Rhino1000

Zone 3

Companies focused on ecotourism asset management and wildlife-related property developments in furtherance of the objectives of ‘Beyond Corporate Purpose: Elephants, Rhinos & People’.

ERP Conservation

  Elephants, Rhinos, and poor People.  

groupelephant.com initiatives

groupelephant.com blog

Orphan rehabilitation and release research project update

Orphan rehabilitation and release research - project update

August 26th, 2016

Orphans are not always babies. Once a baby rhino (or any other species with parental care) loses its mother, it will be an orphan for ...

Project Rhino1000 in Tyler Morning Telegraph

Fieldwork has started for the orphan rehabilitation and release research project

July 11th, 2016

In this study, scientists will combine behavioural data with physiological and physical data to assess the welfare of the rhinos going under ...

Project Rhino1000 in The Good News South Africa

Research on orphan rhino rehabilitation

June 24th, 2016

Poaching of rhinos for their horns has resulted in the loss of many animals, which poses a grave conservation concern. A sad consequence of poaching is that sometimes ...

Project Rhino1000 in theGuardian

Nkomazi the 18 elephants update

May 31st, 2016

The facts here at Nkomazi is that 18 elephants were confined to an area of 5500 ha which is to small according to general ordinances but in this particular habitat it is much more grassy ...